Massey Ferguson has won the Red Dot Product Design Award2024 for its flagship MF 9S Series tractors.
“We are honoured the MF 9S has been chosen for this special award,” says Thierry Lhotte, Vice President & Managing Director Massey Ferguson, Europe & Middle East.
“This confirms our commitment to developing pioneering designs to help our customers enhance their productivity, which the distinguished jury has recognised with the Red Dot Award.
“Massey Ferguson first introduced this radical design on the MF 8S Series, which received a Red Dot Design Award in 2021. Now, the MF 9S Series builds on the design’s success of the Protect-U and cab, delivering outstanding performance, reliability and an enhanced user experience, along with innovative technology specifically tailored to meet farmers’ different needs,” adds Mr Lhotte.
Six models in the MF 9S Series offer powers from 285hp to 425hp and feature Massey Ferguson’s distinctive Protect-U engine and cab installation, which delivers excellent visibility and comfort. Key to its success is its distinctive design’s unique 18cm gap that isolates the encapsulated engine from the cab.
All MF 9S tractors are equipped with Massey Ferguson’s renowned Dyna-VT continuously variable transmission, which offers new power management to deliver additional torque and horsepower. optimum
The MF 9S has MF Guide and MF Connect fitted as standard and also introduces additional efficiency enhancing options, including MF AutoTurn, AutoHeadland, TIM (Tractor Implement Management) and a Central Tyre Inflation System (CTIS). The MF By You customisation centre also offers a wide choice of factory-fitted equipment for the MF 9S Series. This special service enables tractor owners to increase productivity and comfort, boost performance and operations.
