Jeremy Clarkson is set to host the 2026 Cereals Event at Diddly Squat Farm, an exciting new site and collaboration.
Cereals at Diddly Squat Farm will deliver a technical, progressive arable event, while further raising the profile of British farming, says event director Alli McEntyre. “Hosting Cereals at the high-profile farm under the auspices of host farmer, Jeremy Clarkson, will help to draw attention to the ongoing issues that arable farmers, and the wider UK farming industry, are facing.”
Over two days, 10-11 June 2026, the larger site in Chipping Norton, Oxfordshire, will see an estimated 550 exhibitors and upwards of 25,000 visitors call the famed farm home. As ever, the event will bring people from across the industry together with access to all the popular features of the annual Cereals Event.
“Farmers across the country are facing some of toughest conditions seen in decades,” says Mr Clarkson. “So, we wanted to be involved in something positive, and hosting Cereals was an opportunity for us to run a large-scale, practical event for UK food producers.
“For us, it will be interesting to see how the event’s crop plots perform on our Cotswold brash land, and of course there will be the pop-up Farmer’s Dog bar to enjoy.”
Helping to curate this key date in the 2026 calendar is Cereals’ agronomy partner Ceres Rural, led by the farm’s agronomist, Charlie Ireland, managing partner at Ceres Rural, and who’s fondly known as ‘Cheerful Charlie’ in the TV series.
“There are a lot of conversations that happen every day on any given farm,” says Mr Ireland. “And now more than ever the industry needs solutions to meet the challenges and priorities on both sides of the farm gate. Diddly Squat Farm is very much like any other arable and diversified farm, despite the cameras; it is still subject to the vagaries of the weather, volatility of markets, and navigation of industry transition and policy.
“The event will be a great platform for conversation, demonstration, and exploration of how farm businesses can best deliver sustainable food production while achieving profitability – because the two should not be separated.”
With a global reach, the goings-on at Diddly Squat Farm have been shared with viewers as far afield as Australia, New Zealand, and South Africa – captivating a broad audience worldwide. “Another consideration for the future of the sector is how we can attract the best and brightest into the industry – and I think that is where the farm’s popularity will be advantageous,” adds Mr Ireland.
Visitors to Cereals at Diddly Squat will have full access to all of Cereals’ informational and technical features like the crop plots and agronomy zone, KWS Seed to Shelf stage, BASE-UK Regenerative Ag seminars, and the Syngenta Sprays & Sprayers Arena. For a good social, a new central networking area – presented by Ceres Rural and Diddly Squat Farm – will include stands from the farm shop, Hawkstone beer, the Farmer’s Dog, Hops & Chops, the Farmer’s Puppy and the Hawkstone Filling Station.
“Live events are historically important in bringing UK farming communities together to connect, share ideas and find solutions,” says Ms McEntyre. “Visitors to Cereals 2025 – which already has crops in the ground – will be offered exclusive early access to Cereals at Diddly Squat in 2026.
“Cereals 2025 will be hosted by Andrew Ward at Heath Farm, Leadenham, Lincolnshire, on 11-12 June.
