Red Tractor has appointed Ed Knight as its new head of communications and membership engagement.
Mr Knight joins the team from My Word Communications and he was previously head of GB communications at Coca-Cola EuroPacific Partners and head of media relations at Ofcom.
Red Tractor CEO, Jim Moseley, said: “I’m delighted to welcome Ed to Red Tractor’s leadership team. He brings us directly relevant experience and the leadership skills to help us continue to improve our communications approach and energise our ongoing efforts to engage with Red Tractor members.”
Food standards scheme
Red Tractor is the UK’s largest food standards scheme covering animal welfare, food safety, traceability, and environmental protection. Every year, Red Tractor assures the entire journey of £14 billion worth of food and drink, right across the supply chain, from farming and transportation to production and packing.
Working with experts in their fields, the programme ensures that consumers have access to safe, quality food that has been grown and reared in the UK to rigorous farming standards.
Mr Knight said: “Red Tractor needs to communicate successfully with a broad range of different stakeholders and audiences. The organisation is at the heart of a sector facing some really important issues and challenges at the moment. I’m excited to get started with the team, and to continue the work of sharing more with members, licensees and consumers about what the Red Tractor logo offers them.”
