In line with Earth Day, Agreena has unveiled its Carbon Credit Confidence initiative, aimed at boosting trust in the carbon credit market.
According to recent Agreena polling data, 62% of stakeholders are struggling to evaluate the success of carbon credit projects, leaving many corporates uncertain about how to assess their investments in sustainability. While this challenge spans the entire voluntary carbon market, it is particularly relevant in nature-based solutions like soil carbon, where measurement and impact can be complex.
Agreena aims to close the confidence gap by providing a range of resources designed to enhance transparency and trust in the sector.
The company considers technology-enabled transparency is vital, so it has developed a three-step framework to ensure this. It involves.
- Credible baseline and data collection: The collection of five years of historical data on every field onboarded to the programme to establish an accurate baseline of soil organic carbon.
- A measure and model approach: On an annual basis, the Soil Organic Carbon (SOC) sequestered in the soil is quantified by combining soil sampling, farmer-reported metrics, and independently validated scientific models.
- Minimising risks and ensuring integrity: Addressing risks such as leakage, uncertainty, and reversals through rigorous data analysis and third-party verification, ensuring that each carbon credit issued represents a genuine, verified climate benefit.
To further support its commitment to transparency, Agreena has published a whitepaper outlining the rigorous standards behind its Verra-registered carbon credits and is also be hosting a series of farm walks.
Simon Haldrup, Agreena’s CEO, commented: “Carbon markets hold enormous potential, but trust is paramount. By combining real-world evidence, cutting-edge technology, and global accreditation standards, Agreena is bridging the confidence gap for farmers and corporates alike.”
“With multiple project developers operating in this space, simplicity and transparency are key,” Mr Haldrup continued. “Agreena’s focus is on making it as easy as possible for farmers to participate while ensuring they access the most robust and widely recognised carbon programmes. This initiative ensures that businesses have the transparency and insights they need to invest in sustainability with certainty.”
To register your interest for an upcoming Agreena farm walk click here.
