Trelleborg launches new initiative with ABP Food Group

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Trelleborg has partnered with food processor ABP Group with an initiative aimed at boosting fuel efficiency by focusing on tyres. 

It’s part of a broader commitment to sustainability, aligning with ABP’s PRISM 2030 (Programme for the Improvement in Sustainability of (red) Meat) programme. 

Trelleborg’s agriculture sales director, Bruce Lauder, has worked closely with PRISM farmers and educated them on the impact that tyre selection and maintenance can have. 

He said: “Agri tyres are not just an accessory; they are a crucial component in farming operations. The selection of the right tyre is as important as the machinery itself, making a substantial difference in overall performance and efficiency. Trelleborg Tyres’ ProgressiveTraction technology is a testament to this, offering enhanced traction and flotation, reducing slippage, and thus fuel consumption.” 

Mr Lauder explained that choosing the right agricultural tyre involves more than enabling machinery to move across fields; it’s about maximising efficiency and fuel savings. “The correct tyre pressure and tread design can optimise traction, minimise soil compaction, and ensure smooth farming operations. The right choices for their tyre needs, lead to greater efficiency and savings for farmers.”

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